Beehiiv vs Substack: Which Newsletter Platform Should You Pick in 2025?

Picking between Beehiiv and Substack isn't easy. But don't worry: we'll break down everything you need to know to pick the right platform for your newsletter in 2025.

The Basics: What's What

Meet Beehiiv

Beehiiv burst onto the scene in 2021, created by folks who used to work at Morning Brew. It's built for creators who want to make money from their content, with tons of fancy tracking tools and ways to grow your audience. Writers who mean business love it for its killer SEO tools.

And Then There's Substack

Substack kicked things off back in 2017, and pretty much changed the game for newsletter writers. They made it super simple for writers to get paid by their readers through subscriptions. Writers and journalists especially dig it because it's straightforward and great for building a loyal following.

Feature Showdown

Email Marketing Stuff

Both platforms pack a punch with their email marketing tools, but they're pretty different:

And get this - Beehiiv users are seeing open rates around 50%, which is way better than the usual 15-25% most people get.

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